NI**AS IN PARIS

Innovators
Built with
Lead Designer
Released
2024
NI**AS IN PARIS

“Ni**as in Paris” is one of the most iconic tracks from Jay-Z and Kanye West’s Watch the Throne album, a project that blended luxury, maximalist production, and high-concept visuals. The song became a global hit, earning Grammy Awards, multi-platinum certification, and a dominant chart presence that helped define the 2010s hip-hop sound.

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The production, handled primarily by Hit-Boy with contributions from West, is built around sharp synths, driving percussion, and a looping structure designed for maximum energy. The track became famous for its live performances, where it was repeated multiple times in a single show due to overwhelming crowd reaction.

Jay-Z delivers controlled, confident verses focused on success, status, and legacy. Kanye brings high-intensity delivery and experimental cadence shifts. Together, the record represents the collision of luxury rap, stadium-level energy, and forward-thinking production.

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